Digitalization is among the key factors that lead to a company’s growth. It is more than the elimination of newspapers and applying computers to log data – it can be about creating a new means of doing business that focuses on customer satisfaction, internal interaction, and the flow details. It is about being better, gaining awareness over enterprise spend and making decisions with accurate numbers, and connecting your complete team to a common mission that drives scalable growth.

It is a dynamic process that improvements the ways businesses create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms has to be constantly informed of digitalization’s influence on their BMs and the associated with business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two particular industries, automobile and marketing. Due to the fact that both equally industries are seen as a different business models, this kind of research design and style allowed for a great in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.

The interviews revealed that in the media market, the impact of digitalization was felt most clearly with regards to value creation and worth capture elements. This was generally due to the fact that the news flash industry areas strong focus on the customer www.cloudycrowd.net/2021/12/06/4-types-of-innovative-business-models/ channel, therefore causing digitalization to have an early on impact on the company’s BM.